my robot is better than your robot…?

August 16, 2011

Check out the new video from www.iamfirst.com, an American initiative to encourage more students to study STEM (Science, Technology, Engineering and Maths) subjects at school and beyond. It features various celebrities highlighting the importance of science, including Justin Timberlake, Steven Tyler, will.i.am, Justin Bieber, Miley Cyrus and Jack Black.

While I think that trying to engage young people in STEM subjects (or any academic subjects at school) can only be a good thing, this video is all wrong for several reasons – which are outlined in my resulting questions from the video, listed below.

  • Why is will.i.am wearing a blood pressure cuff?
  • Miley Cyrus and Justin Bieber don’t even go to school!
  • Reciting names of elements does not make one a scientist.
  • What is a Doctor of Thinkology, and what scientific careers value this qualification?
  • Phones and pianos are made of science! Ergo geeks are great and you should become one!
  • WHERE ARE THE ROBOTS? I certainly don’t have a robot. I didn’t see any of these celebrities’ robots!? So how can their robots be better than my robot?
  • I am quite confident that Einstein was not a rockstar.
  • How shiny is will.i.am’s chest? Surely that’s not natural. Perhaps HE is the robot?
  • So people should take jobs in science, engineering, maths and robotics because there are more jobs there than in basketball (which I thought was obvious)? Not because they might be any good at science, or want to study it further? Surely we should be encouraging young people to follow their dreams and make use of their talents and aptitudes, not just advise them to choose careers based on which sectors have more jobs?
  • Robotics and science is the future, because robots are all futuristic and shit… yeah.

I agree with will.i.am that if every school has a basketball court, then they should also have a science programme. That is perhaps one of the few sensible suggestions to come out of this video. Also, he says that educating our youth and getting them equipped for tomorrow is important, and I wholeheartedly agree. My issue is that this video is not educational – they have basically thrown a bunch of celebrities at the screen, told them to say “Science is cool!” and hope that kids buy it. How does this equip them? What concrete knowledge does this video share? Our youth is surely not naive enough to buy into something without concrete reasoning of why science is important – saying that scientists made an iPhone is not enough! I would suggest that emphasising the importance of STEM subjects in order to go into a range of careers, increasing earning prospects, mentioning specific job fields where vacancies and progression are available would have been the way to go. Young people need and crave this kind of information when they’re making their subject choices, university and college applications, and so on. This video is a bit nothing-y, at the end of the day.


  1. well…..who does the music track for the video…it’s pump’n

  2. Haven’t watched the music video, yet. I’ll do that when I take my pills. 🙂

    …but seriously, why do people keep missing out the arts?! It should be STEAM, not STEM.
    MAths and Science can only get you so far, it’s the Arts that really push the boundaries and provide more scope for STEM development.

    Sorry for the rant, just, keep seeing this drive in a lot of places, and don’t understand why the arts aren’t just as important.

  3. I think you missed out on the point of the video. FIRST is an organization that inspires young people to learn about math and science. Too much emphasis in our culture is placed on celebrities and sports. What will.i.am set out to do was bring more attention to this program, and emphasize that learning about science is cool. To focus on the nitty gritty details of what fields to go into, etc. would lose the audience.

    It may be that this was cut down to 3 minutes. The original “IamFirst” special from which this is taken is 48 minutes long. It’s available on YouTube. I highly recommend watching.

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